Rita’s Ice Custard Happiness, also known as Rita’s Italian Ice, is a hot spot for cool treats during your visit to the beach. From famous Italian ice to old-fashioned custard, Rita’s has a treat kids and adults will love.
Rita’s Italian Ice is made fresh daily and combines ice with fresh fruit. Italian Ice comes in just about every fruity and sweet flavor you can think of, including Mango, Blue Raspberry, Lemon, Green Apple, Chocolate, Cherry, Cotton Candy, Florida Orange, and Key Lime among others. For health or diet conscious consumers, Rita’s offers a sugar-free version of this treat, made with Splenda.
Rita’s Cream Ice rivals traditional ice cream in its creaminess, with a smooth and silky flavor. Cream Ice Flavors include Birthday Cake, Coconut Cream, Cookies and Cream, Mint Oreo, S’mores and much more.
Rita’s Signature Custard offers smooth and creamy nostalgia. Choose from vanilla, chocolate and specialty flavors and top with fudge, caramel, sprinkles, or any of our 30 delicious choices!
Get creative with a Misto (a combination drink of your favorite Italian Ice and Custard flavors) or Blendini (Custard or Italian Ice mixed with your favorite candies and toppings, such as Reese’s Peanut Butter Cups, Snickers, Oreos, and M&Ms.
Or try our other heavenly treats, Gelatis, Sundaes, Milkshakes, and Frozen Lemonades.
With all the options and flavor combinations at Rita’s you can’t go wrong! So come on in and experience a treat that will make your taste buds love you!
Ice, Custard and Happiness = Rita’s
Hours from Memorial Day to Labor day are 12:00pm - 10:00pm. For Off Season Hours visit our website or call 252-441-4237!
Is this your business? Update your listing by messaging us
October 17, 2026
The Outer Banks Seafood Festival is rapidly becoming one of the highlights of the fall season, with plenty of fresh seafood, storytelling, and activities to keep everyone fully entertained. This all-day event takes place at the waterfront Event Site...
Beach canopies and umbrellas create shade, lower ambient temperatures and block UV rays on hot, sunny Summer days. Sitting under the canopy of a quality beach umbrella can make the difference between comfort and sweltering. When choosing an...
After a few days of sunny beach afternoons, fantastic local attractions, and all the amenities that attract people to the Outer Banks, many visitors find themselves daydreaming about a more permanent vacation. Whether your ultimate goal is to own an...
Carolina Breeze – Southern Shores Beach Retreat with Spacious Yard & Private Decks Need a little rest and relaxation? Carolina Breeze is your perfect Outer Banks escape. This beautifully maintained beach house in the charming community of...




