Rita’s Ice Custard Happiness, also known as Rita’s Italian Ice, is a hot spot for cool treats during your visit to the beach. From famous Italian ice to old-fashioned custard, Rita’s has a treat kids and adults will love.
Rita’s Italian Ice is made fresh daily and combines ice with fresh fruit. Italian Ice comes in just about every fruity and sweet flavor you can think of, including Mango, Blue Raspberry, Lemon, Green Apple, Chocolate, Cherry, Cotton Candy, Florida Orange, and Key Lime among others. For health or diet conscious consumers, Rita’s offers a sugar-free version of this treat, made with Splenda.
Rita’s Cream Ice rivals traditional ice cream in its creaminess, with a smooth and silky flavor. Cream Ice Flavors include Birthday Cake, Coconut Cream, Cookies and Cream, Mint Oreo, S’mores and much more.
Rita’s Signature Custard offers smooth and creamy nostalgia. Choose from vanilla, chocolate and specialty flavors and top with fudge, caramel, sprinkles, or any of our 30 delicious choices!
Get creative with a Misto (a combination drink of your favorite Italian Ice and Custard flavors) or Blendini (Custard or Italian Ice mixed with your favorite candies and toppings, such as Reese’s Peanut Butter Cups, Snickers, Oreos, and M&Ms.
Or try our other heavenly treats, Gelatis, Sundaes, Milkshakes, and Frozen Lemonades.
With all the options and flavor combinations at Rita’s you can’t go wrong! So come on in and experience a treat that will make your taste buds love you!
Ice, Custard and Happiness = Rita’s
Hours from Memorial Day to Labor day are 12:00pm - 10:00pm. For Off Season Hours visit our website or call 252-441-4237!
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July 3, 2026
Join us Friday, July 3rd, 2026 for the SUN Realty Freedom 5k/1 Mile - 7:30 AM and Little Sparkler 1/4 Mile Fun Run - 8:10 AM!
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