Life Is Good

Here’s a place you can’t help feeling happy visiting. Founded in 1994 by brothers Bert and John Jacobs, Life is Good is centered around products featuring a simple drawing of a character, Jake, and his contagious smile.  As the company took off nationally, the drawings have expanded to depictions on products of other charming characters, including a very cute dog. Under the umbrella of  Kitty Hawk Kites, which is located next door, the store features T-shirts, coffee mugs, beach supplies and hats with wry sayings and irresistible cartoon drawings to fit numerous activities and topics,  as long as they’re upbeat.  The T-shirts are high quality and exceptionally soft. Don’t forget the dog or the baby --- there’s some irresistible items for little canines and tiny humans. A bonus: The store, located at Milepost 13 off the Bypass,is right across from Jockey’s Ridge State Park, the tallest natural sand dune system on the East Coast. If you get there at dusk, you’ll pretty much be guaranteed to see an eye-popping sunset right out the front door.  But any time of the day will be a worthy trip to this fun shop. Also look for Life is Good products at Duck and Rodanthe locations. 

Is this your business? Update your listing by messaging us

Rodanthe
Life Is Good map location
Nags Head
Life Is Good map location
Hours
*Off-season hours may vary*
Call 252-261-8787 for current hours.
Monday
8:00am-10:00pm
Tuesday
8:00am-10:00pm
Wednesday
8:00am-10:00pm
Thursday
8:00am-10:00pm
Friday
8:00am-10:00pm
Saturday
8:00am-10:00pm
Sunday
8:00am-10:00pm
Outer Banks Map
Carova Corolla Duck Southern Shores Kitty Hawk Kill Devil Hills Manteo Nags Head Wanchese Rodanthe Waves Salvo Avon Buxton Frisco Hatteras Ocracoke
Pumpkin Patch Saturdays at Island Farm
Oct 17

October 17, 2026

(+ more dates)

Celebrate the arrival of fall at Island Farm! On the first four Saturdays in October, Island Farm will host its 15th Annual Pumpkin Patch event, happening October 3rd, 10th, 17th, and 24th from 9 A.M. until 3 P.M. Admission for visitors ages four...

Top 10 Things to do on Hatteras Island

Hatteras Island is an uncrowded, beautiful, and natural coastal destination, but that doesn't mean it's boring! The island offers a wealth of things to do and see. Whether you're looking for a relaxing beach vacation or exciting watersports...

Graveyard of the Atlantic Museum

More than 2,000 shipwrecks sunk off the Coast of North Carolina in what’s called the Graveyard of the Atlantic. With all that history floating around, it was only natural to build a museum to honor and preserve the maritime culture of the...

733 | Steel Away

YMCA MEMBERSHIP ACCESS HAS BEEN PROVIDED FOR ALL 2026 GUESTS! This terrific Oceanside vacation home offers a spacious floor plan that offers lovely decor, comfortable furnishing and a great, close to the beach location. Very well-equipped with all...

  • Kill Devil Hills
  • 5 Bedrooms
  • 5.5 Bathrooms
  • Sleeps 10