Life Is Good

Here’s a place you can’t help feeling happy visiting. Founded in 1994 by brothers Bert and John Jacobs, Life is Good is centered around products featuring a simple drawing of a character, Jake, and his contagious smile.  As the company took off nationally, the drawings have expanded to depictions on products of other charming characters, including a very cute dog. Under the umbrella of  Kitty Hawk Kites, which is located next door, the store features T-shirts, coffee mugs, beach supplies and hats with wry sayings and irresistible cartoon drawings to fit numerous activities and topics,  as long as they’re upbeat.  The T-shirts are high quality and exceptionally soft. Don’t forget the dog or the baby --- there’s some irresistible items for little canines and tiny humans. A bonus: The store, located at Milepost 13 off the Bypass,is right across from Jockey’s Ridge State Park, the tallest natural sand dune system on the East Coast. If you get there at dusk, you’ll pretty much be guaranteed to see an eye-popping sunset right out the front door.  But any time of the day will be a worthy trip to this fun shop. Also look for Life is Good products at Duck and Rodanthe locations. 

Is this your business? Update your listing by messaging us

Rodanthe
Life Is Good map location
Nags Head
Life Is Good map location
Hours
*Off-season hours may vary*
Call 252-261-8787 for current hours.
Monday
8:00am-10:00pm
Tuesday
8:00am-10:00pm
Wednesday
8:00am-10:00pm
Thursday
8:00am-10:00pm
Friday
8:00am-10:00pm
Saturday
8:00am-10:00pm
Sunday
8:00am-10:00pm
Outer Banks Map
Carova Corolla Duck Southern Shores Kitty Hawk Kill Devil Hills Manteo Nags Head Wanchese Rodanthe Waves Salvo Avon Buxton Frisco Hatteras Ocracoke
Outer Banks Seafood Festival
Oct 17

October 17, 2026

The Outer Banks Seafood Festival is rapidly becoming one of the highlights of the fall season, with plenty of fresh seafood, storytelling, and activities to keep everyone fully entertained. This all-day event takes place at the waterfront Event Site...

Currituck Banks Reserve

Vacationers adore the Outer Banks for its unspoiled stretches of undeveloped shoreline, and some may not initially realize that this sporadic lack of development is completely intentional, and is the result of decades of careful environmental...

Outer Banks Milepost System

Many newcomers to the Outer Banks who are browsing the local restaurants, shops and area attractions online or in the local guide books notice an interesting addition to the standard address. Besides the typical business name, street name, street...

MARTY'S MANOR

An elevator, a rare amenity in a five bedroom home, is featured at Marty's Manor, a Carolina Designs vacation rental in the Sea Pines neighborhood of Duck just 150 yards from the beach access. This home pairs Atlantic views from wraparound...

  • Duck
  • 5 Bedrooms
  • 4.5 Bathrooms